Optimising a web site to rank high in the search engines isn't enough.
Their are hundreds of SEO companys who will optimise your site and give you a report every month telling you where your site is ranking in the search engines. However, we believe that optimising a web site to acheive high search rankings is receipe for disappointment if the basic structure and ease of use of your site is poor.
Many people see SEO as the ultimate answer to improving sales or enquiries on their web site, they believe that the reason they are not getting enough sales or customer enquiries is because no one is getting on to their site. When in actual fact their web site does have quite a good search ranking, but their site is so badly structured that users simply can't find what came for, they get frustrated and move onto another site.
Optimising a web site for high search rankings without optimising the actual site itself will increase visitors numbers, but it won't neccessarily increase your sales or enquiries.
Not your average SEO company
We take a different approach to improving your sites performance, before concentrating on getting the site listed any higher we work on the sites CRO (Conversion Rate Optimisation).
We monitor a users activity on the site, see which keywords are being used to find your site and track the user throughout their visit. By doing this we can see at what point your web site is losing the user and optimise the sites content to keep the user engaged at every point on your site until they are converted into a sale, or make an enquiry. Once we are confident the site has been optimised for a high conversion, we can then concentrate more heavily on getting it listed high in the search engines.
For Further Information please feel free to contact us Tel: 01246 293012