Good Packaging Sells!!!

Good Packaging Sells

Packaging is a an essential leverage tool in the sales arsenal of all retailers

Good packaging helps sell good products – FACT

Exceptional packaging helps sell poor products, however poor or NO packaging might result in no sale!

It really is that simple, and no more so than at Christmas time.  Take for example if you’re buying an expensive gift for someone special, you have decided that within reason money isn’t too much of an issue, and the snob in you has really taken hold.  You want the recipient and anyone else who see’s the gift to know just how much it cost, and nothing says this better than a well known and respected designer brand, so much so that the actual product itself is starting to take a bit of a back seat.  From here on in, its all about the brand and its image of expense and opulence.

You take a little time to think of an item that your intended will appreciate, then it’s off to the shops.  For this example, we’re buying a bag, no ordinary bag, this bag is going to be more a lifestyle purchase, a religion some people might say.  Either way its more than just useful aid to carry stuff around.  The stores that will sell the type of bag you have in mind aren’t too common, so straight away the headache of going from one store to another has been significantly lessened.  First store, has a few you think will fit the bill, but nothing that strikes you, so off to the next one – BINGO, now we’re in business, their are several here that are contenders.  But you bide your time and go to a few more, at this stage you have narrowed it down to 2 stores, both have great bags and the prices are very similar.  From this point it’s all up to you, which bag / brand will it be? Right i’m going to buy a Radley bag, these babies are ideally suited to your lucky recipient.

But wait, you suddenly recall walking past an actual Radley store in the shopping centre earlier, their bound to have a much larger selection there!  So off you dash to your new favourite store, one that you actually hadn’t ever seen here before despite it being there for the past 10 years!  But hey ho, you’re not a bag person, it’s understandable that you’ve never noticed it before.  You enter the store, it looks amazing, cool displays, designer furniture, attentive staff, and LOTS and LOTS of bags!!! The way the store looks from the outside is probably the reason you have never consciously acknowledged it before, it just looks too expensive, too upmarket for the average person to shop in.  However, that was until about 10 minutes ago when you saw a bag from this shop in a department store and realised, actually the prices in here aren’t that expensive.

The branding of the company has been successfully implemented and has transferred this look, feel and ora of its high end brand into their store.

From here on in it’s now just a matter of finding the right bag, the bag that’s really going to impress the lucky recipient. But its so hard, both stores have great bags at very similar prices, though admittedly the ones in the Radley store are priced a little higher than in the department store, though not by much.  Right, its decision time… you choose the department store, main reason being personal preference to their collection of bags and as a bonus its a little cheaper there too.  The sales assistant comes over and you show them the bag you have chosen, GREAT CHOICE she says!!! Then over you go to the sales desk to purchase the bag.

But wait, no this can’t be right… This bag costs over £100 and the sales assistant starts to put your new prize possession into one of the department stores own generic bags!!! Surely a bag from this well known and respected design house should come in its own branded bag, not just any old bag! You look up and ask the sales assistant if their is a special Radley presentation box or bag to accompany it? No is the response, but we can put it in one of our own presentation boxes.  You lift one eyebrow, screw your mouth a little, and then say to the sales assistant “actually, I think i’m going to try elsewhere” the elsewhere being the actual RADLEY store  just a few doors away.

Yes they’re about £20-£30 more expensive here, and no they don’t have the exact same bag you really wanted. BUT you know they are going to go to town on the packaging, and boy do they do just that!!!  Fabulously posh presentation box? CHECK, complete with ribbon and bow might I add, well it is Christmas afterall.  Massively flamboyant glossy branded bag? CHECK.  Well now I am one happy shopper, and the lucky person receiving this gift is also going to be knocked sideways when they see it.

I am a big believer in the fact that the pleasure of a gift starts the very second it is placed in your hands, the look of the outer packaging, the removal of the outer lid or sleeve, the peeling back of the tissue paper.  Even before you get to handle the actual gift, all these aspects are designed to lead up to the main event, finally resulting in a crescendo of emotion and joy.  All of the above ingredients is what makes for equal joy in the giving and the receiving of a gift, and yes I did eventually end up having to pay an extra £30 for some ribbon, a bow, and an elaborate carrier bag, all of which probably cost the store about 60 pence.  But it was all worth it on Christmas morning!  Plus it’s also ironic that it was the lack of these simple presentational items from the department store that resulted in them losing out on a sale worth of over £100, despite them probably spending a similar fee of around 60 pence on their own generic, and uninspired branded presentation box!

 Do you agree or disagree that packaging is crucial in marketing of a product?

 

Proactive or Reactive?

Are you a Proactive person or a Reactive person?

You’re most probably a Reactive person!

But then again most of us are.  It isn’t a bad thing, infact if it wasn’t for the fact that their are lots of reactive people, things just wouldn’t get done.

This blog isn’t concerned with the “typical” traits of being proactive as opposed to reactive, but more the “visionary” traits of what makes a person truly Proactive.

In the majority of everyday “working” life tasks are performed through the execution of a set of  instructions built around a pre-determined system or structure.  Obvious ones are factory workers, delivery drivers,  store workers and so on.  All three of these professions are built upon a system that someone else has painstakingly devised, developed and fine tuned in order to fully maximise time and ultimately productivity.  Even a less obvious professions such as a chef, follows a set pattern of procedures and determined steps that will result in an incredible meal being prepared and enjoyed.  Some of the best restaurants in the world have kitchens full of reactive chefs and cooks, each chef will produce meal after meal of superb tasting and visually stunning pieces of work, however all but one of these chefs are reactive!  Each and everyone one of these highly talented individuals are following to every last detail the carefully structured and crafted steps of the head chef, for it is this highly skilled individual who has painstakingly worked to develop a sequence of perfectly timed steps, measurements and procedures that will (if followed perfectly) result in a work of genius.

A reactive person will follow a blueprint to success, but it is the proactive person who creates the blueprint!

So what makes a proactive person?

It is easy to think that a proactive person is someone who wants to make things better, someone who strives to make into reality what doesn’t already exist, a go getter, someone who simply doesn’t stop!  But in my opinion, some or even all of these ingredients doesn’t result in someone being truly proactive.  Lets go back to example of the chef, all the precision in the world for butchering a piece of meat, then later cooking it to perfection, ensuring it remains juicy and moist, later followed by plating it up on a brilliant white plate will all be for nothing if it isn’t seasoned properly.  For a great chef must not only cook the dish to perfection using the skills they have mastered along the way, but they must also use their natural ability in the form of a well developed and delicate palette.  For the palette of a chef can be likened to the keen eye of a photographer.  It is not the expensive camera that the photographer uses that creates a stunning photograph, but more the natural instinct and awareness in knowing how and what to photograph so people WANT and DESIRE it, but not necessarily NEED it.

I guess what I am trying to get at, is that a true proactive person is someone who not only creates a new way of thinking, but creates a new standard – a standard that their peers aspire to emulate, which in turn produces a new wave of reactives!!

Which then leads us onto the next question – is a Proactive person born this way, pre-programmed with these skills or can they be taught?

 

Stormstudios Go Go Google+

Storm Studios set their new Google+ company page live

Storm go, go, go Google+

Yesterday it was the launch of the new Storm Studios blog, today we launch our Google+ page

Like all initial posts on a new platform, their is soooo much you want to say that you end up just saying “Hi”

As new as Google+ is, we at Storm Studios felt it was vitally important to create our own Google+ company page, secure the Storm Studios username and enter into this new social platform.  Everyone right now is asking the same question

“will Google+ beat Facebook?”

The answer to this question as yet remains impossible to answer with any degree of authority, and where it will take us remains to seen. We personally think that Google+ will take the lead amongst the social platforms in terms of how customers find and interact with company’s on the internet, with Facebook retaining its crown in the social arena in terms of the preferred social media tool when it comes to personal communication between their friends and families etc.  I mean for Google+ to take over from Facebook would mean that all 850 million users swhich over to Google+, and we honestly don’t think this will happen!!!

So where does this leave us in our decision making process as between Google+ and Facebook?  Probably still undecided! But all we can say right now is, if your company or brand doesn’t have an official Google+ page yet, now is the time to snap one up!!! Even if you don’t plan on using it immediately, we strongly recommend that you secure your company username! and at the very least place +1 button on your web site right now!

Why not check out our Brand New Google+ company page, it’s still a work in progress but it’s worth a look, plus whilst you’re there, why not add us to your Google Circle. Just click the icon below and the wonders of the internet will escort you there

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Welcome to Storm Studios blog feed

Cool Storm dude

Finally, the new Storm Studios blog theme gets final approval

Well after endless hours of searching for a suitable blog theme and then trying to modify it to be more in-keeping with the Storm Studios “ethos” we have finally found a suitable carrier, and would you Adam and Eve it, it didn’t need (well hardly) any modifications at all.  We absolutely love it!!! Well either that or we got so tired of searching we finally settled for the closest match.  Either way, THIS IS IT, the Brand New Storm Studios blog.

We truly hope you will find our blog to be a great resource area for everything thats cool, quirky and ultimately of great value to all that strive to drain every last drop of creativity out of their skill set.  The main aim of the Storm Studios blog will be to provide an equal balance of graphic and web design essentials mixed together with the very latest social media marketing and sharing tools to help ensure you get to showcase your work, business and services to the world.

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